Strategy // Branding // User Experience // Digital products
WE HELP TO IMPROVE ORGANIZATION’S PERSPECTIVES, PROCESSES AND USER EXPERIENCE
Services design // Digital Marketing // Editorial Services

Digital Innovation Partners
Cetacean - Innovation Creative Agency

Another way to describe a User Centered Design and therefore a User Centered Experience: no subject, no experience -> [ User is the center ].

The objective of Experience Architecture is to design ecosystems of
positive experiences
, in projects of progressive improvement regarding the
interaction with customers, partners, stakeholders, and prospects.


Cetacean - User experience

User, Customer, Partner, Board Member, Staff, Volunteer, Buyer, Seller, Donor, every kind of ROLE has a common factor, every interaction with the “brands”, “labels”, or services “touchpoints” of your organization determines a specific context, with its rules, visual coherence, language tone and vocabulary. Different user contexts that requires particular perspectives and experience builders and curators.

Cetacean-production

Cetacean – Experiences Architects is an Innovation Digital Agency that works together with partners and customers to define new user connections and engagement touchpoints and improve the already existent ones.



Experiences Design (UX)
Direct the way a person feels using a product, system or Service.


Interaction Design (IxD)
Defines the interactive product operation models to achieve
better experiences for more users.


Interfaces Design
Defines the specific elements used in the interaction.


Visual design
Define language, character and visual identity of the product.


Information architecture
Defines how information is organized and cataloged in the organization’s systems.


#DESIGN

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible,”
― Donald A. Norman, The Design of Everyday Things


#INNOVATION

You can expect no influence if you are not susceptible to influence.
– Carl Jung


#EVOLUTION

What is now proved was once only imagined.
William Blake 

User Experience process as the key to evolve your digital ecosystems
{ INNOVATION }

Plan, Insight, Overview, Craft, Test, Crash, Run, Start: EVOLVE.

WE HELP TO IMPROVE ORGANIZATION’S PERSPECTIVES, PROCESSES AND USER EXPERIENCE.


SERVICES

User Experience
Strategic Innovation
Digital Products
Branding
Advertising
Experiences Architecture


CONTACT

We are here and there.

Rua Pompeu Jacôme 11 – 59090513
Natal – RN – Brazil
+5584981328899