SERVICES

WHAT WE DO

UX & Design Thinking: WHY

Every context is unique, human resources, customers, partners, legacy systems, legacy procedures, government regulations, international laws, information systems here and there, new promises of technological success all the time coming from solutions providers: we dive a sea of uncertainties and realities that need to be transformed: EVERYTHING IS CONNECTED, even beyond our perspectives and control.

Old paradigms are replaced for new ones, consultancy suppliers are reaching a new interconnectedness viewpoint: User is the center of experience, translated, we must design (and we actually do) for people that have contact with ANY aspect of your organization, brand or sphere of communication assets you spread into target channels.

More about Design Thinking in Interaction Design Foundation.

More about User Experience in Nielsen Norman Group.

Cetacean seasoned professionals and partners have worked in different kind of projects and realities across different countries for the last 20 years.

Some expertise:

Events production:

Live Streams
Experiential Venues
Branding
Visual Assets

Digital Products:

Websites (branding sites, e-commerce, web applications)
Complex systems
Mobile Applications
e-books

Strategy:

4P/7P
Digital Marketing
IT Governance
Publishing

The Cetacean Process:

We insert your company within an initial discovery process: the Project has started.

We research your teams, processes, history, goals, products and of course the existing identity building strategy.

We define a Team for the Project according to the discovery phase outcomes, the underlying realities of the organization you belong or represent and the goals and requirements involved.

We work together, the customer is involved within the process since the beginning.

Prototype, Test, Run, Evaluate, Re-Design and so on, iteratively, till reach what emergently fits stakeholders expectations regarding user experience definitions and constraints.

Knowledge is profit, we help you to understand better the subtleties and the gross stuff, the ins and outs, re-arrange what is needed to re-arrange, and develop what must be done.

Talk to Cetacean, we can craft great things together.

Plan, Insight, Overview, Craft, Test, Crash, Run, Start: EVOLVE.

WE HELP TO IMPROVE ORGANIZATION’S PERSPECTIVES, PROCESSES AND USER EXPERIENCE.


SERVICES

User Experience
Strategic Innovation
Digital Products
Branding
Advertising
Experiences Architecture


CONTACT

We are here and there.

Rua Pompeu Jacôme 11 – 59090513
Natal – RN – Brazil
+5584981328899